Our Team.

Scott Fleming

CEO
Scott Fleming is deeply passionate about work and initiatives that better the world. Having built companies in the USA, UK, and Africa, he is committed to projects that will uplift humanity and inspire the next generation.
Rob Atkin

PIRTA FOUNDER AND DIRECTOR OF R&D
Rob is a passionate CAD Engineer and entrepreneur in the fields of ventilation and insulation for commercial building projects.
Howard Atkin

DIRECTOR OF R&D
Howard is a seasoned development engineer with 50 years experience in creating new innovative technology in the fields of energy storage, automotive, and heat exchange design.
Michael Fleming

DIRECTOR AND HEAD OF BUSINESS DEVELOPMENT
Mike has owned and operated multiple multi million dollar companies from start up to acquisition. Mike has over 20 years of experience personally training 1,000+ direct sales reps.
Tiffany Bierbaum

DIRECTOR OF MARKETING
Tiffany uses her combined backgrounds in science and communications to bring clarity to complicated subjects and motivate change.
Beth Miller

STRATEGIC ADVISOR
A proven leader that leverages over two decades of operational business expertise and human-centered thinking/design practices to deliver revenue and EBITDA growth.
Taylor Sparks

TECHNICAL ADVISOR

Associate Prof of Materials Science & Engineering at the University of Utah and co-host of Materialism Podcast.
Eric Kumi Barimah

TECHNICAL ADVISOR
Eric is a Senior Research Fellow at the University of Leeds with over eight years of experience developing functional materials for environmentally friendly and energy applications. In addition, he has several years of experience in optical spectroscopy and surface morphological characterisation techniques.
Gin Jose

TECHNICAL ADVISOR
Gin is Professor of Functional Materials at the University of Leeds with 27 years of experience in photonic materials and devices research. He is passionate in supporting commercialisation of technologies emerging from original research.

History of Pirta

Formerly in the business of insulation, father-son duo Howard Atkin and Rob Atkin began experimenting with passive cooling systems in 2021. They put their combined 59 years of engineering experience to work in order to find a solution to the heat crisis plaguing cities and industries worldwide.

Inspiration came from the remarkable silkworm, which protects itself during metamorphosis with a cocoon that can withstand equatorial heat, humidity, and sun exposure. Using their North Yorkshire garage as a makeshift lab, they worked closely with the University of Leeds, which provided high quality testing at each stage of Pirta paint’s development.

The University of Leeds was able to verify that the paint created by Howard Atkin and Rob Atkin was both highly reflective, making it resistant to absorbing heat, and highly emissive, allowing it to give off heat. As a result, Pirta has produced the most effective passive cooling system available.